First Person: Sophie Kallinis LaMontagne, co-owner, Georgetown Cupcake
We spent our last $50 on our only advertising, a banner announcing the opening of our new cupcake bakery. I don’t know if it was the chocolate aroma escaping from cracks in the old wooden townhouse, the cold weather that drew people into a cozy space, or the novelty of a new bakery opening on Valentine’s Day, but my sister and I baked and sold 500 cupcakes by midday. We closed, baked 250 more, opened back up and sold all of those, too. For six months, the two of us did all the baking. That was just five years ago.
Published in The Washington Post, December 19, 2013.